Enough already with the tales of my own wedding, let’s get back to general wedding theorising. I think it’s more fun. Onward with my favourite wedding topic: figuring out what a average wedding would be like if people only had weddings they could afford.
If your wedding budget is $5500, you have about $850 to spend on photography. But $5500 is just the estimate for the (New Zealand) median, which means half of all people would be working with less than that. If your wedding budget was $2500, you’d have about $380 to spend on photography.
A freaking joke, right? Check this out: the price quote for A Practical “fighting the system yet sponsored by Proctor and Gamble” Wedding’s* most recent photography advertorial. The starting rate given is $2950 for 8 hours of photography. Which translates to a total wedding budget of about 19k. Which to comfortably afford means an annual post-tax income of $190k. (APW is always looking out for the little guy!)
It all seems pretty hopeless, especially when you read blog after blog talking about how photography is the most important thing. Skimp on everything else, but for the love of cake, splurge on the photography! But I offer you salvation:
1. Stellar photos aren’t actually that important. Seriously, how often are you really going to look at these photos in the future? Daily at first, then once a year? After the first decade will you stop looking at them once a year? And will your affection for them really be dependent on the quality of the photos, or will it be dependent on the happiness of your memories from that day? Do you have any old, crappy quality pictures, from say your childhood, that you love and treasure?
2. Covering every minute of the day isn’t that important. The photographers’ unaffordable ‘basic package’ starting prices have a bad habit of including 6 or 8 hours of coverage.
I submit to you that you do not need that much time. I submit to you that endless pictures of the wedding party in different poses are redundant, not to mention a waste of everyone’s time especially if it happens during the reception, by Jove. Also, who gives a crap about immortalising the moment the bride applied her eyeliner. I submit to you that there is such a thing as enough photography, and it involves a full length shot of the couple, a face shot of the couple, some family group shots, and a picture of each partner with their wedding party. The stuff after that is gravy.
3. A lot of your guests have cameras. Just because there is no professional present, doesn’t mean moments aren’t being captured. In fact, your guests might be so busy acting like a crowd of paparazzi that you’ll need to actually tell them to stop it. You know how when you have a night out with your friends, a few photos always end up getting taken? And, you know how you never find yourself wishing, Oh, If only there had been a professional photojournalist with us to take photos of us all at Beerfest? (Bad example?)My point is, there WILL be photos of your wedding day, and they will be good enough.
So here’s what I reckon people should do: hire a professional for the length of time your budget allows for, and get your portraits taken during that time. Get the group shots that are necessary, and then spend the rest of the time you have on couple portraits, and then some photojournalism of the ceremony and the beginning of the reception if time allows. At the reception let your guests do what people do anyway at parties, which is take photos. Ask everyone to upload their pics to a photo sharing site somewhere, or to just send them to you. Choose your favourites to collect into your own album.
The thing about all those unaffordable photography packages is that if you break it down to an hourly rate, it suddenly becomes an option to get them for an hour or two. For the photographer listed above at 8 hours for $2950, that works out at arout $370 per hour. Not that that’s what that person would charge, but it illustrates the range you’re working with. Even on a legitimately low budget, you could still have someone relatively high end do your portraits for an hour before the ceremony.
I recommend figuring out the hourly rates of various photographers, finding ones you like, and then approaching them with your numbers and asking what they can for you. The Wedding Photojournalist Association is a good place to start – it’s international, and list prices (sometimes by the hour!) of photographers with links to their websites.
That is what I did. I found a handful of photographers that charge around $200 per hour, told them I have $450 to work with, and said, What have you got? The one I chose in the end offered me 2.5 hours photography with the ferry transport to the resort included. He’s offering me something less than his normal hourly rate because, get this, the fact that my wedding is so low budget and quirky (read: short casual dress) makes it valuable to him as a photographer! It’s a sweet sweet feeling when the industry works in your favour.
*I did manage to stay off APW for quite some time after I wrote this post, and it was awesome. And then I started hate-reading it.